What Facebook Updates You should not Miss (March/February)

A lot has changed in the past 60 days, and our world looks a little different than it did before.

Top Facebook Updates in March 2020

  • Facebook Announces Changes Related to COVID-19
  • Facebook Releases New “Mood” for Stories Frames
  • Facebook’s Rolling Out New Design for Messenger
  • Facebook Allows You To Convert 2D Images into 3D Images
  • Facebook Testing the Ability to Cross-Post Facebook Stories on Instagram

Facebook Announces Changes Related to COVID-19

1)Facebook has announced that due to changes in the moderation process and with staff out of office, there may be delays and errors in ad reviews. 2)Facebook has created a ban on any ads and commerce listings that seek to capitalize on fears related to the virus. 3)Facebook is currently testing new features to reduce misinformation about the virus on both WhatsApp and Messenger.

You can see what this would look like here

Facebook Releases New “Mood” for Stories Frames

The Facebook Stories camera has a new “Mood” mode, which enables users to create a GIF-centric frame for their Stories.Users can look up a GIF, select it, and it will be framed with statements like “mood” or “LOL” underneath them.

We recommend that brands use them to explain their feelings or excitement about the news they’ve already discussed in a Story immediately leading up to it, like an announcement of a new product or a share of a customer review.

Facebook’s Rolling Out New Design for Messenger

Messenger is getting yet another overhaul. Facebook is rolling out a new update for Messenger which looks to simplify and focus your messaging experience.

After first announcing its intention to simplify Messenger back in 2018, Facebook is now close to launching the next stage.

The biggest change, according to TechCrunch, is that the new update will eliminate the in-app Discover section. All that’s left will be “Chats” and “People” for your main navigation options.

Overall, this likely won’t impact most brands too significantly, though some did benefit from the Discover section’s potential boost in visibility.

Facebook Allows You To Convert 2D Images into 3D Images

Facebook’s 3D photos feature now has a new capability that many marketers may want to take note of. The system is now able to evaluate any image and simulate depth within it. Static, flat, VERY 2D pictures can now have the appearance of 3D graphics. These pictures aren’t truly 3D, but it does make them more attention-grabbing in the feed and can look higher quality.

For the majority of users, this will definitely be a very fun function

Facebook Testing the Ability to Cross-Post Facebook Stories on Instagram

Facebook’s latest colonization of Instagram has begun. Facebook is testing the option to cross-post Stories to Instagram, instead of just vice-versa. If fully launched, the cross-posting feature could save social media managers and average users time while letting them maximize the views on the content they create. It could also give a little boost to the total Stories available on Instagram so its algorithm has more to choose from when ranking what it shows first.

The change could also been seen as the most invasive injection of parent company Facebook’s identity into Instagram

Top Facebook Updates in February 2020

  • Facebook Rolls Out “Clear History” Tool to All Users Worldwide
  • Facebook Releases Creator Studio Mobile App
  • Audience Network Losing Mobile Web Placements
  • Final Thoughts

Facebook Rolls Out “Clear History” Tool to All Users Worldwide

Facebook celebrated its 16th birthday in February 2020. And it has gone through a lot of changes since its launch 15 years ago. 

On the other side, Facebook posted an announcement that the Clear History tool has now been rolled out to all users

Starting the Decade by Giving You More Control Over Your Privacy Users can see the data Facebook has stored about their off-Facebook activity and clear it if they choose, wiping it from Facebook ’s system.

As we know,if a large number of users clear their history, the audience in the ad serving can be caused and incorrect. Yes, cookie-based redirects will become tricky.

Pay close attention to the operation of your ads!

Facebook Releases Creator Studio Mobile App

Beginning today, creators and publishers across the world will have access to the new Creator Studio app from Facebook. The app is an evolution of and mobile complement to Creator Studio, the desktop hub dedicated to helping creators and publishers manage their content, track performance and connect meaningfully with their audiences on Facebook. 

The Creator Studio app from Facebook is available for iOS and Android

Learn more at http://fb.com/creatorstudio

Audience Network Losing Mobile Web Placements

Starting Apr 11, 2020, Audience Network will no longer fill any ad requests to your web and in-stream placements.

We’ve made this decision based on where we see growing demand from our partners, which is in other formats across mobile apps. We also remain committed to moving our mobile app network into bidding.

What does this mean for your business?

This means you’ll no longer see any demand from Audience Network for these two products. We advise using other demand partners. Please note: Your performance may fluctuate during this deprecation period.

Final Thoughts

Facebook will become more and more socially responsible. Whether it is helping to protect the privacy of users or clearing bad speech for CDs is a manifestation of its responsibility

What do you think about  Facebook‘s updates? What are you most excited about, and which updates do you think will be most significant to the platform?